Aerosmith sings about a "rag-top Chevy." The B-52s "liked your Chevy Duster." The Eurythmics "took the little Chevy down to Mexico."
But now, the nickname for the iconic car brand is itself hitting the road. Chevy, er, Chevrolet, officials announced that the General Motors name plate must be referred to as "Chevrolet."
Or how about Me and my Chevy van, or drove my Chevy to the levee and the levee was dry? Chevy is a nickname. Chevy is a term of endearment chosen by the consumer and no re-branding effort will ever change that.
Full Story I still can't fully understand why GM, or should that be General Motors, would even want to try to drop the name "Chevy" from its vocabulary. Consistency in communications? What? Anyone confused by Chevy and Chevrolet? Anyone?
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Dealers MystifiedBlogosophere Slams GMGM Backs Off Chevy MemoDidn't even take a day for GM to realize that Chevy is much more loved than Chevrolet.
In the case of GM, it only took one day before the automaker issued a statement in support of the Chevy name. "Today's emotional debate over a poorly-worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet," the company said. "It is a passion we share and one we do not take for granted.
